Background and Experience Clients Samples of Work Testimonials and Referrals Contact Don Home / About Don Sadler 230 Westbury Lane Johns Creek, GA 30005 770-559-3559 (O) 404-314-7416 (M) don@donsadlerwriter.com

Background and Experience  I have spent the bulk of my 24-year professional career as a writer and editor specializing in the business and financial industries.  After graduating from the University of Florida's College of Journalism and Communications in 1985 with a Bachelor's degree in Advertising, I went to work for the nation's premier newsletter publisher, First Marketing Company. Here, I learned the fine art of writing tight, targeted copy to narrowly defined niche audiences. Just as importantly, I learned how to write "soft-sell" marketing copy that's designed to strengthen customer relationships, as well as strong, subtle calls to action that cross-sell products and services. In 1997, I took my 12 years of experience at First Marketing to Media 3 Publications, a small publisher in Atlanta that specialized in custom publications targeted to business readers—from owners of small, closely held firms to C-level Fortune 500 executives. As Vice President and Editorial Director, I helped Media 3 grow its portfolio of custom business newsletters and magazines and expand into the personal investing and financial planning niches. In 2005, Media 3 was acquired by McMurry, the nation's leading custom media company. As McMurry's Senior Financial Editor, I helped ensure the smooth transition of all Media 3 clients to McMurry and was instrumental in helping grow McMurry's portfolio of custom financial publications. In early 2009, I decided to strike out on my own as a full-time freelance writer and editor. I currently work with clients on a wide variety of different kinds of editorial projects, from book ghostwriting and magazine articles to industry-specific newsletters, search engine optimized (SEO) website copy and ghost article writing and placement.