Content Creation: How to Create Better Content

One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m laughing out…

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5 Tips for Writing Better Blog Posts

In a phone call yesterday, a prospect explained to me why her organization was looking for a new blog writer. It seems they had been working with a writer who just couldn’t nail the blog writing format. “He’s a really good writer and he does a great job on whitepapers,”…

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The Rise of “Fake News” and Its Impact on Sourcing

Every since the 2016 Presidential election campaign, the term “fake news” has become part of the American lexicon. It was during this time that legitimate-looking news sites started popping up on the Internet and in social media feeds with all kinds of reports about the election and the candidates. Of…

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8 Copywriting Tips to Improve Your Writing

I’m very blessed to have been a professional writer for my entire 30-plus year career. I knew early on that writing was my God-given natural talent, and I also really enjoyed it. So it’s pretty cool to make a living at something that I’m not only good at, but also…

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How to Search Engine Optimize Your Blogs

Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll get millions of results — 3,070,000 to be…

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