What’s Up With Social Media Marketing Heading Into 2018?

Unless you’ve been living underneath a rock the past few years, you’re aware of the prevalence of social media in our world. Almost everyone today participates in some kind of social media activity, whether it’s Facebook, Twitter, Snapchat, Instagram or one of the other ubiquitous social platforms. Of course, marketers…

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January 4, 2018

Writing Tips

8 Copywriting Tips to Improve Your Writing

I’m very blessed to have been a professional writer for my entire 30-plus year career. I knew early on that writing was my God-given natural talent, and I also really enjoyed it. So it’s pretty cool to make a living at something that I’m not only good at, but also…

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November 30, 2017

Search Engine Optimization (SEO)

How to Search Engine Optimize Your Blogs

Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll get millions of results — 3,070,000 to be…

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October 26, 2017

Search Engine Optimization (SEO)

How to Create Better SEO Content

In last month’s blog, I shared some thoughts from SEO and PPC freelancer Jenny Munn about the state of SEO copywriting in 2017. Jenny is one of the sharpest SEO experts I know — if you missed the blog, click here to read it now. Based on the feedback I…

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September 14, 2017

Search Engine Optimization (SEO)

The State of SEO Copywriting in 2017

Among all the different types of marketing out there today, I think that search engine optimization (or SEO) marketing and copywriting are the most misunderstood. Ironically, they’re also the type of marketing that many people think they know a lot about. The field of SEO marketing has been around for…

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August 16, 2017

Content Marketing

Content Repurposing: Don’t Let Your Content Go to Waste!

I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always…

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June 27, 2017

E-newsletters

5 Tips for Improving Your E-Newsletter

One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool. Since I launched my e-newsletter The…

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May 8, 2017

Writing Tips

10 Tips to Improve Your Copywriting Skills

As a professional copywriter, writing comes pretty easy for me. But that doesn’t mean I’m not constantly striving to improve my copywriting skills. So I really enjoyed an article my friend and colleague Gordon Graham, aka That Whitepaper Guy, wrote recently that detailed 10 tips to improve your copywriting skills.…

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February 23, 2017