Content Creation: How to Create Better Content

One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m laughing out…

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August 3, 2018

Search Engine Optimization (SEO)

6 Great SEO Stats and What They Mean to Your Business

About a year ago I wrote a blog I titled “The State of SEO Copywriting in 2017.” I made the point that search engine optimization (or SEO) changes so fast that successful marketers can’t afford to sit still when it comes to staying abreast of the latest SEO trends and developments.…

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May 31, 2018

Blogging

5 Tips for Writing Better Blog Posts

In a phone call yesterday, a prospect explained to me why her organization was looking for a new blog writer. It seems they had been working with a writer who just couldn’t nail the blog writing format. “He’s a really good writer and he does a great job on whitepapers,”…

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April 27, 2018

Writing Tips

The Rise of “Fake News” and Its Impact on Sourcing

Every since the 2016 Presidential election campaign, the term “fake news” has become part of the American lexicon. It was during this time that legitimate-looking news sites started popping up on the Internet and in social media feeds with all kinds of reports about the election and the candidates. Of…

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March 8, 2018

Content Marketing

The 10 Biggest Content Marketing Challenges Faced By Marketers Today

The rise of content marketing is one of the biggest marketing trends in recent memory. Content marketing itself isn’t really new — businesses have been using “content” to tell their stories and attract new customers since modern marketing and advertising first started taking shape over a century ago. But the…

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February 6, 2018

Social Media Marketing

What’s Up With Social Media Marketing Heading Into 2018?

Unless you’ve been living underneath a rock the past few years, you’re aware of the prevalence of social media in our world. Almost everyone today participates in some kind of social media activity, whether it’s Facebook, Twitter, Snapchat, Instagram or one of the other ubiquitous social platforms. Of course, marketers…

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January 4, 2018

Writing Tips

8 Copywriting Tips to Improve Your Writing

I’m very blessed to have been a professional writer for my entire 30-plus year career. I knew early on that writing was my God-given natural talent, and I also really enjoyed it. So it’s pretty cool to make a living at something that I’m not only good at, but also…

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November 30, 2017

Search Engine Optimization (SEO)

How to Search Engine Optimize Your Blogs

Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll get millions of results — 3,070,000 to be…

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October 26, 2017