How to Implement a Video Marketing Strategy

As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR…

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What’s Really Going on With Video Marketing?

Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every time I click…

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3 Rules for Successful E-newsletter Publishing

Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back…

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Newsletters: A Non-Sexy — and Effective — Marketing Tool

When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the far end of “non-sexy.” After…

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Content Marketing: Yes, It Really Is a Game-Changer!

I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists. I’ve written extensively in previous articles about…

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