I’m very blessed to have been a professional writer for my entire 30-plus year career. I knew early on that writing was my God-given natural talent, and I also really enjoyed it. So it’s pretty cool to make a living at something that I’m not only good at, but also…
Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll get millions of results — 3,070,000 to be…
In last month’s blog, I shared some thoughts from SEO and PPC freelancer Jenny Munn about the state of SEO copywriting in 2017. Jenny is one of the sharpest SEO experts I know — if you missed the blog, click here to read it now. Based on the feedback I…
Among all the different types of marketing out there today, I think that search engine optimization (or SEO) marketing and copywriting are the most misunderstood. Ironically, they’re also the type of marketing that many people think they know a lot about. The field of SEO marketing has been around for…
I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always…
One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool. Since I launched my e-newsletter The…
As a professional copywriter, writing comes pretty easy for me. But that doesn’t mean I’m not constantly striving to improve my copywriting skills. So I really enjoyed an article my friend and colleague Gordon Graham, aka That Whitepaper Guy, wrote recently that detailed 10 tips to improve your copywriting skills.…
If you're the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality leads in a cost-effective way.…