by Don | Jul 18, 2024 | General Tips
The explosion of content marketing in recent years has been a boon for freelance writers like me. The concept of blogging was just starting to take off when I first went full-time freelance 15 years ago. Today, blogs remain a key component of most content marketing...
by Don | May 30, 2024 | Content Marketing
Unless you’ve been in a cave for the past year or two, you’ve heard about artificial intelligence, or AI. Sometimes it seems like AI is all anybody is talking about, whether it’s how computers are going to take over the world a la HAL 9000 in classic 1968 sci-fi film...
by Don | Apr 25, 2024 | E-newsletters
When I had my website rebuilt last year I discovered that there’s something called the Internet Archive Wayback Machine. This is a digital archive of the World Wide Web you can use to go back in time and see what a website looked like at any time in the past....
by Don | Feb 25, 2024 | Content Marketing
I’ve never been a pure salesman, but I am aware of one of the most basic sales concepts: the idea of the sales funnel. According to this concept, prospects begin their purchasing journey at the top of the funnel, which is the widest part, when they become aware of...
by Don | Jan 9, 2024 | Content Marketing
I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that New Year’s Resolutions can be very...
