by Don | Nov 11, 2025 | Content Marketing
I hate waste, whether it’s something tangible like food or money or intangible like time or opportunity. In my family they call me the “leftover king” because I refuse to throw food away until it’s got fuzzy green stuff growing on it. I’m also the guy who squeezes...
by Don | Sep 19, 2025 | Content Marketing
I’m among the dying breed of people who still enjoys reading hardback novels. Not paperbacks, and certainly not Kindles. It just feels good to sit down with a hardback book and disappear for an hour or two. But there’s a limit to the length of novels I’ll read. 300 to...
by Don | Jun 24, 2025 | General Tips
In the world of copywriting and content creation, artificial intelligence is all anybody seems to want to talk about. My biggest peeve is the never-ending discussion about whether an em-dash indicates that something was written by AI. Enough already! I literally might...
by Don | May 8, 2025 | Search Engine Optimization (SEO)
“The only thing that’s constant is change.” I’m sure you’ve heard this quote before, which is attributed to a Greek philosopher named Heraclitus from about 2,500 years ago. The actual quote was, “Everything changes and nothing remains still; and you cannot step twice...
by Don | Mar 20, 2025 | General Tips
I’ve been a full-time freelance writer for more than 16 years now. Up until recently, whenever someone asked what I do for a living and I told them, they’d usually reply with something like, “Wow, that’s interesting! What kind of writing do you do? Where do your...
