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Five Content Marketing New Year’s Resolutions

Five Content Marketing New Year’s Resolutions

I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that New Year’s Resolutions can be very...
Will AI Copywriting Replace Humans?

Will AI Copywriting Replace Humans?

Until recently, whenever someone asked me what I do for a living and I told them I’m a freelance writer, they would usually respond with something like, “Really? That’s interesting! What kind of writing do you do?” But now when I tell people what I do, they usually...
Why Newsletters Are Still Great Marketing Tools

Why Newsletters Are Still Great Marketing Tools

I’m a big proponent of the saying, “If it aint broke, don’t fix it.” Just ask my wife. Of course, our definitions of whether something is broken or not aren’t always the same! There are lots of different ways to market your business, and some are more effective (or...
Will AI Copywriting Replace Humans?

How to Write, Produce and Use Case Studies

Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. The same principle applies to content marketing. This is why case studies are one of the most effective content marketing tactics and an integral tool in the...