by Don | May 1, 2026 | General Tips
In my last blog I talked about how newsletters are still an effective marketing tool when they’re done right. While the format has changed a lot since I broke into the newsletter business in the 1980s, the “drip marketing” strategy behind publishing a newsletter...
by Don | Feb 26, 2026 | E-newsletters
If you’ve watched the Netflix horror show Stranger Things, you might have enjoyed all the 1980s nostalgia stuff as much as the monster with no face that terrorizes all the kids — well, I guess they aren’t really kids anymore — in Hawkins, Indiana. Some of my favorites...
by Don | Jan 22, 2026 | Content Marketing
I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that making New Year’s Resolutions can be...
by Don | Nov 11, 2025 | Content Marketing
I hate waste, whether it’s something tangible like food or money or intangible like time or opportunity. In my family they call me the “leftover king” because I refuse to throw food away until it’s got fuzzy green stuff growing on it. I’m also the guy who squeezes...
by Don | Sep 19, 2025 | Content Marketing
I’m among the dying breed of people who still enjoys reading hardback novels. Not paperbacks, and certainly not Kindles. It just feels good to sit down with a hardback book and disappear for an hour or two. But there’s a limit to the length of novels I’ll read. 300 to...
