My Top 6 Newsletter Publishing Tips

My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess you could say that…

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Why You Should be Repurposing Your Content

I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes…

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Three SEO Trends to Watch for in 2021

Doing search engine optimization (SEO) right is hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s potential.

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5 Business Planning Tips for 2021

In my last blog of the year, I’m going to veer a little off my normal path of discussing writing and marketing topics and instead offer a few planning tips for a successful 2021. Here are 5 things to keep in mind as you get your business ready for the new year.

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The Three Key Ingredients for Whitepaper Success

There are three key ingredients for whitepaper success: a dedicated team, the right resources and strong editorial and design skills. You also need to set realistic expectations — these need to align with what content marketing does best, which is getting the word out about your product or company and helping prospects get to know, like and trust you.

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Content Marketing: Got Strategy?

In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given this, it’s…

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