Unless you’ve been living underneath a rock the past few years, you’re aware of the prevalence of social media in our world. Almost everyone today participates in some kind of social media activity, whether it’s Facebook, Twitter, Snapchat, Instagram or one of the other ubiquitous social platforms. Of course, marketers…

I have to admit that when it comes to social media marketing, I might have underestimated the power of this relatively new medium. Based on what I’m seeing, social media marketing very well might actually live up to all the hype that digital marketers have been giving it the past…

Often, the biggest challenge for any company implementing a social media marketing campaign is deciding where to start. There are so many avenues now for social media marketing that it can make your head spin just thinking about it. Of course, there’s Facebook, LinkedIn and Twitter, which are probably the…

I remember when social media first popped up on my radar screen. It was about six years ago, and I started getting these emails from people I knew asking if I wanted to connect with them on something called LinkedIn. I just deleted them, because I'd never heard of LinkedIn and didn't…