How to Create a Social Media Marketing Plan

In last month’s blog I admitted that I’m not a big social media guy. But that doesn’t mean I don’t understand the marketing power of social media. About eight out of 10 people in this country are active on at least one social media platform, so ignoring it would be…

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Six Social Media Marketing Trends to Watch

Today, about eight out of 10 Americans, or 233 million people, are active on at least one social media platform. Worldwide, about 4 billion people use social media — that’s more than half of all people on planet Earth. So it’s not surprising that businesses have embraced social media marketing.

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What’s Up With Social Media Marketing Heading Into 2018?

Unless you’ve been living underneath a rock the past few years, you’re aware of the prevalence of social media in our world. Almost everyone today participates in some kind of social media activity, whether it’s Facebook, Twitter, Snapchat, Instagram or one of the other ubiquitous social platforms. Of course, marketers…

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Social Media Marketing: Living Up to the Hype

I have to admit that when it comes to social media marketing, I might have underestimated the power of this relatively new medium. Based on what I’m seeing, social media marketing very well might actually live up to all the hype that digital marketers have been giving it the past…

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Social Media Marketing: Putting Your Plan Into Action

Often, the biggest challenge for any company implementing a social media marketing campaign is deciding where to start. There are so many avenues now for social media marketing that it can make your head spin just thinking about it. Of course, there’s Facebook, LinkedIn and Twitter, which are probably the…

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