As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR…

Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every time I click…