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Content Marketing: 5 Tips for Writing Great Content
The explosion of content marketing in recent years has been a boon for freelance writers like me. The concept of blogging was just starting to take off when I first went full-time freelance 15 years ago. Today, blogs remain a key component of most content marketing...
5 Ways Content Marketing Can Boost Sales and Revenue
Content marketing is especially effective in the B2B area because most business buyers look for value-added, unbiased information that will help them make better decisions. Using free, non-promotional content in your B2B lead generation campaign can double your response.
Newsletter Publishing: How to Write a Great Newsletter
When I had my website rebuilt last year I discovered that there’s something called the Internet Archive Wayback Machine. This is a digital archive of the World Wide Web you can use to go back in time and see what a website looked like at any time in the past....
Plan Your Content Strategy Around the Sales Funnel
Content marketing can play a big role in leading prospects through your sales funnel from awareness to consideration and finally a purchase decision. The key is knowing what types of content to serve up at each stage of the funnel.
Five Content Marketing New Year’s Resolutions
This is the time of year when lots of people make New Year’s Resolutions. Here are 5 Content Marketing New Year’s Resolutions you can make for your business.
Will AI Copywriting Replace Humans?
Until recently, whenever someone asked me what I do for a living and I told them I’m a freelance writer, they would usually respond with something like, “Really? That’s interesting! What kind of writing do you do?” But now when I tell people what I do, they usually...
Why Newsletters Are Still Great Marketing Tools
One of the best marketing tools for practically any business is still the good old-fashioned newsletter. I have been in the newsletter publishing business my entire professional career, so I’ve learned a few things about how to create a great newsletter. Here are a few of my top tips.
Don’t Overlook the Power of Article Marketing
Articles are a versatile but often overlooked tool in a content marketing program. Getting articles published in academic and trade journals and local newspapers and magazines is a great way to build credibility and establish yourself and your business as experts in your industry.
How to Write, Produce and Use Case Studies
Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. This is what makes case studies such an effective content marketing tool.
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