Doing search engine optimization (SEO) right is hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s potential.
The field of SEO has come a long way since the early days, but one thing that hasn’t changed is the importance of adding fresh, high-quality content to a site in order to rank high in the search engines. But what exactly is high-quality website content?
When the Internet first went mainstream in the mid-to-late 1990s, I was working as a copywriter and editor for a custom publishing firm in Atlanta. I clearly remember the excitement of watching a brand new communication medium arise and learning all the nuances involved in writing for online consumption. I’ll…
About a year ago I wrote a blog I titled “The State of SEO Copywriting in 2017.” I made the point that search engine optimization (or SEO) changes so fast that successful marketers can’t afford to sit still when it comes to staying abreast of the latest SEO trends and developments.…
Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll get millions of results — 3,070,000 to be…
In last month’s blog, I shared some thoughts from SEO and PPC freelancer Jenny Munn about the state of SEO copywriting in 2017. Jenny is one of the sharpest SEO experts I know — if you missed the blog, click here to read it now. Based on the feedback I…
Among all the different types of marketing out there today, I think that search engine optimization (or SEO) marketing and copywriting are the most misunderstood. Ironically, they’re also the type of marketing that many people think they know a lot about. The field of SEO marketing has been around for…
I remember when the Internet first started to become mainstream in the late 1990s or so. I had recently started working as a writer/editor for a custom publishing company in Atlanta and was using the Internet more and more for the kind of research I used to have to do…