Articles are a versatile but often overlooked tool in a content marketing program. Getting articles published in academic and trade journals and local newspapers and magazines is a great way to build credibility and establish yourself and your business as experts in your industry.
When I graduated college in 1985 with a degree in Advertising, I had big plans to get a job with an advertising agency and become the next Don Draper. Alas, it turned out the agencies weren’t beating down the doors to hire fresh-out-of-college grads who were very wet behind the…
Podcasting can be a great way to position yourself as an expert in your field and your business as a leading authority in your industry. So should you launch a podcast for your business this year?
In my last blog of the year, I’m going to veer a little off my normal path of discussing writing and marketing topics and instead offer a few planning tips for a successful 2021. Here are 5 things to keep in mind as you get your business ready for the new year.