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How to Write, Produce and Use Case Studies

How to Write, Produce and Use Case Studies

Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. The same principle applies to content marketing. This is why case studies are one of the most effective content marketing tactics and an integral tool in the...
How to Create Great Whitepapers and eBooks

How to Create Great Whitepapers and eBooks

At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching...
Don’t Overlook the Power of Article Marketing

Content Marketing: A New Term for an Old Concept

I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune...