by Don | Nov 11, 2025 | Content Marketing
I hate waste, whether it’s something tangible like food or money or intangible like time or opportunity. In my family they call me the “leftover king” because I refuse to throw food away until it’s got fuzzy green stuff growing on it. I’m also the guy who squeezes...
by Don | Sep 19, 2025 | Content Marketing
I’m among the dying breed of people who still enjoys reading hardback novels. Not paperbacks, and certainly not Kindles. It just feels good to sit down with a hardback book and disappear for an hour or two. But there’s a limit to the length of novels I’ll read. 300 to...
by Don | Aug 29, 2024 | Content Marketing
Now that we’re on the back end of 2024, I thought this would be a good time to take a look at some of the current trends that are driving the content marketing industry. Here are 7 content marketing trends that I’m keeping a close eye on — and you should be, too. 1....
by Don | May 30, 2024 | Content Marketing
Unless you’ve been in a cave for the past year or two, you’ve heard about artificial intelligence, or AI. Sometimes it seems like AI is all anybody is talking about, whether it’s how computers are going to take over the world a la HAL 9000 in classic 1968 sci-fi film...
by Don | Feb 25, 2024 | Content Marketing
I’ve never been a pure salesman, but I am aware of one of the most basic sales concepts: the idea of the sales funnel. According to this concept, prospects begin their purchasing journey at the top of the funnel, which is the widest part, when they become aware of...
by Don | Jan 9, 2024 | Content Marketing
I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that New Year’s Resolutions can be very...
