Last month I offered a peek behind the curtain at a successful content marketing program being run by one of my clients, Personal Capital. I got some good response to that article so I thought I’d do another client profile by describing the content marketing program being run by another…
I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a little bit…
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes…
There are three key ingredients for whitepaper success: a dedicated team, the right resources and strong editorial and design skills. You also need to set realistic expectations — these need to align with what content marketing does best, which is getting the word out about your product or company and helping prospects get to know, like and trust you.
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given this, it’s…
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a typewriter in college and during the…
Over the past year or two I’ve written a whole bunch of articles about content marketing. For example, there was my three-part series on how to create a content marketing program from scratch, 5 tips for creating high-quality content and 3 content marketing trends you should know about. As I…
The past few months I’ve been talking about how to create a new content marketing program from scratch. The last article described how to build a content marketing team and create a workflow map to ensure that your content is published and distributed on a regular basis. Today I’m going…