What’s the Current State of Internet Marketing?

No marketing program today would be complete without an online component to it. But what exactly is online or Internet marketing? Google “Internet marketing” and you’ll get “about 7,920,000,000” results. That’s nearly 8 billion search results if you don’t feel like translating all the zeros. Instead of wading through billions of online…

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Content Creation: How to Create Better Content

One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m laughing out…

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Content Writing vs. Copywriting: What’s the Difference?

In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever really thought about before. In reading…

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The Marketing Power of Strategic Content Reuse

As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I usually don’t get much feedback, good or…

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