No marketing program today would be complete without an online component to it. But what exactly is online or Internet marketing? Google “Internet marketing” and you’ll get “about 7,920,000,000” results. That’s nearly 8 billion search results if you don’t feel like translating all the zeros. Instead of wading through billions of online…

One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m laughing out…

The rise of content marketing is one of the biggest marketing trends in recent memory. Content marketing itself isn’t really new — businesses have been using “content” to tell their stories and attract new customers since modern marketing and advertising first started taking shape over a century ago. But the…

I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always…

If you're the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality leads in a cost-effective way.…

I was talking with a good friend earlier this week who just started a new sales job. His boss gave him a marketing budget for the year and told him to create a marketing plan, so my friend wanted to pick my brain about where content marketing might fit into…

In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever really thought about before. In reading…

As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I usually don’t get much feedback, good or…