Last month, I started a new blog series that describes step by step how to create a new content marketing program from scratch. The first article focused on the importance of committing to your program, defining the audience for your content, creating a strategy and selecting the right distribution channels.…
I’ve been writing a lot about content marketing lately, since that’s what I specialize in. Last month I shared some tips for creating better content and before that I talked about content marketing trends that are hot right now. Now it’s time to really dig in to the “meat and…
In last month’s newsletter I featured an interview with my friend and Internet marketing expert Jeff Powell, Vice President/CFO of Prosperous Internet Marketing, a full-service digital marketing agency in Pensacola, Fla. Click here to read the article if you missed it. He stressed that content marketing is an integral part…
No marketing program today would be complete without an online component to it. But what exactly is online or Internet marketing? Google “Internet marketing” and you’ll get “about 7,920,000,000” results. That’s nearly 8 billion search results if you don’t feel like translating all the zeros. Instead of wading through billions of online…
One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m laughing out…
The rise of content marketing is one of the biggest marketing trends in recent memory. Content marketing itself isn’t really new — businesses have been using “content” to tell their stories and attract new customers since modern marketing and advertising first started taking shape over a century ago. But the…
I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always…
If you're the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality leads in a cost-effective way.…