by Don | Jul 23, 2021 | Content Marketing
I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a...
by Don | Feb 25, 2021 | Content Marketing
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
by Don | Sep 21, 2020 | Content Marketing
Whitepapers are a key component of most content marketing programs. And nobody knows more about whitepapers than That Whitepaper Guy, Gordon Graham. He literally wrote the book on whitepapers — he’s the author of Whitepapers for Dummies. Gordon recently performed an...
by Don | Aug 6, 2020 | Content Marketing
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given...
by Don | Jul 8, 2020 | Content Marketing
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...
by Don | Jun 3, 2020 | Content Marketing
Over the past year or two I’ve written a whole bunch of articles about content marketing. For example, there was my three-part series on how to create a content marketing program from scratch, 5 tips for creating high-quality content and 3 content marketing trends you...