We have been talking about the rise of content marketing as a 21st century marketing tool over the past couple of months. The idea behind content marketing is to use different forms of content to engage with prospects in a non-sales capacity, as well as provide value-added resources to customers…

As we discussed last month, content marketing has become one of the hottest topics in marketing today. “Content marketing” is fancy lingo to describe the many different ways (primarily digital) businesses are using content to engage with prospects in a non-sales capacity and build long-term customer loyalty. Content can take…

As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on … you guessed it, content marketing. Yea,…

I have written about the rise of “content marketing” as a marketing strategy in past issues of my newsletter. This month, I want to share the story of a company that is executing the most well-thought-out and effective content marketing strategy that I have seen. Reading about this company’s success…

When you think about how fast things change in the world of marketing and communications these days, it really is pretty amazing. For most of us, it’s hard to remember what things were like before the Internet. I remember a meeting I attended in 1994 with the marketing folks at…

Last month, I talked about a few of my biggest pet peeves — things like hand dryers in public restrooms and people who overuse exclamation points in their writing. This morning, another one smacked me right between the eyes, and this one has to do with marketing — which is…