Content Writing vs. Copywriting: What’s the Difference?

In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever really thought about before. In reading…

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The Marketing Power of Strategic Content Reuse

As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I usually don’t get much feedback, good or…

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Content Marketing: Yes, It Really Is a Game-Changer!

I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists. I’ve written extensively in previous articles about…

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What Types of Content Make Up Content Marketing?

 We have been talking about the rise of content marketing as a 21st century marketing tool over the past couple of months. The idea behind content marketing is to use different forms of content to engage with prospects in a non-sales capacity, as well as provide value-added resources to customers…

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Content Marketing: Some Tips From a Pro

As we discussed last month, content marketing has become one of the hottest topics in marketing today. “Content marketing” is fancy lingo to describe the many different ways (primarily digital) businesses are using content to engage with prospects in a non-sales capacity and build long-term customer loyalty. Content can take…

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Content Marketing: Do You Have a Strategy?

As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on … you guessed it, content marketing. Yea,…

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