by Don | Oct 24, 2019 | Content Marketing
Last month, I started a new blog series that describes step by step how to create a new content marketing program from scratch. The first article focused on the importance of committing to your program, defining the audience for your content, creating a strategy and...
by Don | Sep 5, 2019 | Content Marketing
I’ve been writing a lot about content marketing lately, since that’s what I specialize in. Last month I shared some tips for creating better content and before that I talked about content marketing trends that are hot right now. Now it’s time to really dig in to the...
by Don | May 29, 2019 | Content Marketing
In last month’s newsletter I featured an interview with my friend and Internet marketing expert Jeff Powell, Vice President/CFO of Prosperous Internet Marketing, a full-service digital marketing agency in Pensacola, Fla. Click here to read the article if you missed...
by Don | Apr 18, 2019 | Content Marketing
No marketing program today would be complete without an online component to it. But what exactly is online or Internet marketing? Google “Internet marketing” and you’ll get “about 7,920,000,000” results. That’s nearly 8 billion search results if you don’t feel like...
by Don | Aug 3, 2018 | Content Marketing
One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m...
by Don | Feb 6, 2018 | Content Marketing
The rise of content marketing is one of the biggest marketing trends in recent memory. Content marketing itself isn’t really new — businesses have been using “content” to tell their stories and attract new customers since modern marketing and advertising first started...
