6 Tips for Writing Great E-newsletter Articles

Email has been in widespread use for about 30 years now. During this time, it has become both a blessing and a curse. On the positive side, email has made it easy to communicate in writing with anyone, anywhere and at any time. But on the negative side, most people…

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5 Tips for Improving Your E-Newsletter

One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool. Since I launched my e-newsletter The…

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Use Psychology to Write Better Marketing Emails

The last few months I’ve been talking about ways to improve email marketing results. I believe that great marketing emails start with great writing — which I guess is what you’d expect me to say, since I’m a writer. However, I realize there’s a lot more that goes into a…

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How to Write Great Marketing Emails

In last month’s article, I shared a few tips for writing better emails and got some nice responses with more tips and also some a few email pet peeves. For example, one reader said she hates it when people don’t change the subject line in old email chains to reflect…

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Writing Great Emails: Top 10 Tips

Do you remember when email first hit the scene? My first exposure to email was around 1988 when the publishing company I was working for installed internal email on our IBM 286 PCs. (Google this old PC and look at the pictures for a real stroll down memory lane!) I…

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