3 Rules for Successful E-newsletter Publishing

Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back…

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Newsletters: A Non-Sexy — and Effective — Marketing Tool

When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the far end of “non-sexy.” After…

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More E-Newsletter Best Practices

Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their e-newsletters, I almost always stop what I'm doing and read them. To me, that's the mark of a…

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Don’t Forget About Newsletters

I spent most of my professional career working for newsletter publishing companies. This was hardly the glamorous career I envisioned when I graduated college with a degree in Advertising. I figured a short stop at a newsletter factory was an unfortunate but necessary detour on the way to my fortune…

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