5 Tips for Improving Your E-Newsletter

One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool. Since I launched my e-newsletter The…

Comments Off on 5 Tips for Improving Your E-Newsletter

Use Psychology to Write Better Marketing Emails

The last few months I’ve been talking about ways to improve email marketing results. I believe that great marketing emails start with great writing — which I guess is what you’d expect me to say, since I’m a writer. However, I realize there’s a lot more that goes into a…

Comments Off on Use Psychology to Write Better Marketing Emails

How to Write Great Marketing Emails

In last month’s article, I shared a few tips for writing better emails and got some nice responses with more tips and also some a few email pet peeves. For example, one reader said she hates it when people don’t change the subject line in old email chains to reflect…

Comments Off on How to Write Great Marketing Emails

Writing Great Emails: Top 10 Tips

Do you remember when email first hit the scene? My first exposure to email was around 1988 when the publishing company I was working for installed internal email on our IBM 286 PCs. (Google this old PC and look at the pictures for a real stroll down memory lane!) I…

7 Comments

3 Rules for Successful E-newsletter Publishing

Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back…

4 Comments

Newsletters: A Non-Sexy — and Effective — Marketing Tool

When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the far end of “non-sexy.” After…

Comments Off on Newsletters: A Non-Sexy — and Effective — Marketing Tool

More E-Newsletter Best Practices

Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their e-newsletters, I almost always stop what I'm doing and read them. To me, that's the mark of a…

Comments Off on More E-Newsletter Best Practices