Two years ago, I did the smartest thing I've done since becoming a full-time freelance writer nearly five years ago: I launched an e-newsletter. Given that I'm a professional writer and have written hundreds of newsletters over the past 25+ years, I'm ashamed to admit that it took me that long…
Last month, we talked about the benefits of the traditional, old-fashioned, non-sexy newsletter as a powerful marketing tool. I’m pretty familiar with the in’s and out’s of newsletters, having worked for newsletter publishing companies throughout most of my career. Going Back to the ‘80s My newsletter career started in 1985…
I spent most of my professional career working for newsletter publishing companies. This was hardly the glamorous career I envisioned when I graduated college with a degree in Advertising. I figured a short stop at a newsletter factory was an unfortunate but necessary detour on the way to my fortune…