by Don | Apr 29, 2016 | Content Marketing
I was talking with a good friend earlier this week who just started a new sales job. His boss gave him a marketing budget for the year and told him to create a marketing plan, so my friend wanted to pick my brain about where content marketing might fit into the plan....
by Don | Mar 14, 2016 | Content Marketing
In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever...
by Don | Jan 23, 2016 | Social Media Marketing
I have to admit that when it comes to social media marketing, I might have underestimated the power of this relatively new medium. Based on what I’m seeing, social media marketing very well might actually live up to all the hype that digital marketers have been giving...
by Don | Dec 17, 2015 | Content Marketing
As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I...
by Don | Nov 20, 2015 | Blogging
We’ve been talking about blogging over the past couple of months and how it has become one of the most important marketing tools in the digital realm. It seems that almost every organization knows they should be blogging — but there’s often a big difference between...
