by Don | Sep 8, 2015 | Blogging
I can distinctly remember the first time I heard about using blogging as a marketing tactic. At that time, I knew what a blog was, but I hadn’t thought of blogging from a marketing perspective. It was 2007 and someone at the publishing company where I worked came up...
by Don | Jul 23, 2015 | Video Marketing
As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR spin to...
by Don | May 27, 2015 | Video Marketing
Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every...
by Don | Apr 24, 2015 | E-newsletters
Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back to...
by Don | Mar 13, 2015 | E-newsletters
When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the...
