by Don | Nov 20, 2015 | Blogging
We’ve been talking about blogging over the past couple of months and how it has become one of the most important marketing tools in the digital realm. It seems that almost every organization knows they should be blogging — but there’s often a big difference between...
by Don | Oct 9, 2015 | Blogging
In last month’s blog, I talked about how blogging is one of the most effective marketing tools in the digital realm. I probably get more inquiries from prospects about blogs than I do any other type of marketing writing. There are many potential marketing benefits to...
by Don | Sep 8, 2015 | Blogging
I can distinctly remember the first time I heard about using blogging as a marketing tactic. At that time, I knew what a blog was, but I hadn’t thought of blogging from a marketing perspective. It was 2007 and someone at the publishing company where I worked came up...
by Don | Jul 23, 2015 | Video Marketing
As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR spin to...
by Don | May 27, 2015 | Video Marketing
Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every...
