by Don | Feb 25, 2024 | Content Marketing
I’ve never been a pure salesman, but I am aware of one of the most basic sales concepts: the idea of the sales funnel. According to this concept, prospects begin their purchasing journey at the top of the funnel, which is the widest part, when they become aware of...
by Don | Jan 9, 2024 | Content Marketing
I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that New Year’s Resolutions can be very...
by Don | Dec 6, 2023 | Blogging
Until recently, whenever someone asked me what I do for a living and I told them I’m a freelance writer, they would usually respond with something like, “Really? That’s interesting! What kind of writing do you do?” But now when I tell people what I do, they usually...
by Don | Nov 16, 2023 | E-newsletters
I’m a big proponent of the saying, “If it aint broke, don’t fix it.” Just ask my wife. Of course, our definitions of whether something is broken or not aren’t always the same! There are lots of different ways to market your business, and some are more effective (or...
by Don | Aug 17, 2023 | Content Marketing, General Tips
I moved to Atlanta in 1997 to work as an editor for a publishing company that had a unique editorial model: Most of their articles were submitted by non-professional writers who were experts in a particular field. The obvious benefit was that there was no cost for the...
