by Don | Jan 5, 2017 | Content Marketing
If you’re the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality...
by Don | Apr 29, 2016 | Content Marketing
I was talking with a good friend earlier this week who just started a new sales job. His boss gave him a marketing budget for the year and told him to create a marketing plan, so my friend wanted to pick my brain about where content marketing might fit into the plan....
by Don | Mar 14, 2016 | Content Marketing
In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever...
by Don | Dec 17, 2015 | Content Marketing
As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I...
by Don | Sep 23, 2014 | Content Marketing
I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists....
by Don | Apr 25, 2014 | Content Marketing
One of the first things I did when I went full-time freelance about five years ago was get a website built. A good friend of mine who’s a website developer offered to build my site for a great price — actually for free! — so I said, “Sure, thanks!” And the site was...
