by Don | Apr 25, 2014 | Content Marketing
One of the first things I did when I went full-time freelance about five years ago was get a website built. A good friend of mine who’s a website developer offered to build my site for a great price — actually for free! — so I said, “Sure, thanks!” And the site was...
by Don | Mar 13, 2014 | Content Marketing
We have been talking about the rise of content marketing as a 21st century marketing tool over the past couple of months. The idea behind content marketing is to use different forms of content to engage with prospects in a non-sales capacity, as well as provide...
by Don | Jan 10, 2014 | Content Marketing
As we discussed last month, content marketing has become one of the hottest topics in marketing today. “Content marketing” is fancy lingo to describe the many different ways (primarily digital) businesses are using content to engage with prospects in a non-sales...
by Don | Dec 13, 2013 | Content Marketing
As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on …...
by Don | Aug 9, 2013 | Content Marketing
I have written about the rise of “content marketing” as a marketing strategy in past issues of my newsletter. This month, I want to share the story of a company that is executing the most well-thought-out and effective content marketing strategy that I have seen....
by Don | Feb 15, 2013 | Content Marketing
When you think about how fast things change in the world of marketing and communications these days, it really is pretty amazing. For most of us, it’s hard to remember what things were like before the Internet. I remember a meeting I attended in 1994 with the...
