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How to Make AI Part of Your Copywriting Workflow

How to Make AI Part of Your Copywriting Workflow

I’ve been a full-time freelance writer for more than 16 years now. Up until recently, whenever someone asked what I do for a living and I told them, they’d usually reply with something like, “Wow, that’s interesting! What kind of writing do you do? Where do your...
What’s the State of AI Copywriting Headed Into 2025?

What’s the State of AI Copywriting Headed Into 2025?

Depending on who you believe, artificial intelligence (AI) is either going to be the next great technological breakthrough that leads to a higher quality of life for us all … or the end of civilization as we know it. Like most things, the truth probably lies somewhere...
How to Make AI Part of Your Copywriting Workflow

Pay Attention to These SEO Trends

I was working for a newsletter publishing company when the internet first came on the scene in the mid-1990s. During one meeting with a large bank headquartered in San Francisco, we all talked about whether we had “gone online” yet. Several of us had tried to, but...
Content Marketing: 5 Tips for Writing Great Content

Content Marketing: 5 Tips for Writing Great Content

The explosion of content marketing in recent years has been a boon for freelance writers like me. The concept of blogging was just starting to take off when I first went full-time freelance 15 years ago. Today, blogs remain a key component of most content marketing...