by Don | Nov 19, 2024 | General Tips
I was working for a newsletter publishing company when the internet first came on the scene in the mid-1990s. During one meeting with a large bank headquartered in San Francisco, we all talked about whether we had “gone online” yet. Several of us had tried to, but...
by Don | Jul 18, 2024 | General Tips
The explosion of content marketing in recent years has been a boon for freelance writers like me. The concept of blogging was just starting to take off when I first went full-time freelance 15 years ago. Today, blogs remain a key component of most content marketing...
by Don | Aug 17, 2023 | Content Marketing, General Tips
I moved to Atlanta in 1997 to work as an editor for a publishing company that had a unique editorial model: Most of their articles were submitted by non-professional writers who were experts in a particular field. The obvious benefit was that there was no cost for the...
by Don | Feb 3, 2022 | E-newsletters, General Tips
When I graduated college in 1985 with a degree in Advertising, I had big plans to get a job with an advertising agency and become the next Don Draper. Alas, it turned out the agencies weren’t beating down the doors to hire fresh-out-of-college grads who were very wet...
by Don | Mar 30, 2021 | General Tips
Podcasting has become the “it” thing lately in the marketing world. This doesn’t really surprise me too much because not only can a podcast be an effective marketing tool when done right, but it also lets you indulge your inner disc jockey. I mean, come on, haven’t...
by Don | Dec 16, 2020 | General Tips
It’s probably safe to say that most people will be glad to say “Goodbye … and good riddance!” to the year 2020. From the coronavirus pandemic that has killed thousands and disrupted everyday life for us all to widespread civil unrest and a tumultuous election, this...
