by Don | May 8, 2025 | Search Engine Optimization (SEO)
“The only thing that’s constant is change.” I’m sure you’ve heard this quote before, which is attributed to a Greek philosopher named Heraclitus from about 2,500 years ago. The actual quote was, “Everything changes and nothing remains still; and you cannot step twice...
by Don | Jan 27, 2021 | Search Engine Optimization (SEO), Uncategorized
Doing search engine optimization (SEO) right is hard. I mean, really hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s...
by Don | Nov 12, 2020 | Search Engine Optimization (SEO)
When search engine optimization (SEO) first started to emerge two decades ago, marketers rushed to figure out the best ways to ensure that their websites ranked high in search results for keywords that were likely to be used by their customers and prospects. Very...
by Don | Sep 6, 2018 | Search Engine Optimization (SEO)
When the Internet first went mainstream in the mid-to-late 1990s, I was working as a copywriter and editor for a custom publishing firm in Atlanta. I clearly remember the excitement of watching a brand new communication medium arise and learning all the nuances...
by Don | May 31, 2018 | Search Engine Optimization (SEO)
About a year ago I wrote a blog I titled “The State of SEO Copywriting in 2017.” I made the point that search engine optimization (or SEO) changes so fast that successful marketers can’t afford to sit still when it comes to staying abreast of the latest SEO trends and...
by Don | Oct 26, 2017 | Search Engine Optimization (SEO)
Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll...
