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The Rise of “Fake News” and Its Impact on Sourcing

Every since the 2016 Presidential election campaign, the term “fake news” has become part of the American lexicon. It was during this time that legitimate-looking news sites started popping up on the Internet and in social media feeds with all kinds of reports about...

8 Copywriting Tips to Improve Your Writing

I’m very blessed to have been a professional writer for my entire 30-plus year career. I knew early on that writing was my God-given natural talent, and I also really enjoyed it. So it’s pretty cool to make a living at something that I’m not only good at, but also...

10 Tips to Improve Your Copywriting Skills

As a professional copywriter, writing comes pretty easy for me. But that doesn’t mean I’m not constantly striving to improve my copywriting skills. So I really enjoyed an article my friend and colleague Gordon Graham, aka That Whitepaper Guy, wrote recently that...

My Top 10 Writing Rules for Marketers

Last month, I got an interesting email from the principal of Sales Benchmark Index, a sales and marketing consultancy, who needed a writer to produce a style guide for the company’s blog. My first reaction was “Huh? A customized blog style guide? That’s a new one!”...