As a professional copywriter, writing comes pretty easy for me. But that doesn’t mean I’m not constantly striving to improve my copywriting skills. So I really enjoyed an article my friend and colleague Gordon Graham, aka That Whitepaper Guy, wrote recently that detailed 10 tips to improve your copywriting skills.…

Last month, I got an interesting email from the principal of Sales Benchmark Index, a sales and marketing consultancy, who needed a writer to produce a style guide for the company’s blog. My first reaction was “Huh? A customized blog style guide? That’s a new one!” But when I called…