blog
What’s Really Going on With Video Marketing?
Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every...
3 Rules for Successful E-newsletter Publishing
Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back to...
Newsletters: A Non-Sexy — and Effective — Marketing Tool
When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the...
Content Marketing: How It Helps Drive SEO Results
As I wrote about a couple of months ago, content marketing has become the hot new buzzword in marketing these days. Google it and you’ll get 361,000,000 results, with the Content Marketing Institute’s website ranking at the top. But what specifically can content...
What’s New With Search Engine Optimization?
As I was thinking about what I wanted to write about this month, it occurred to me that I haven’t talked about search engine optimization (or SEO) in my newsletter in a long time. For almost three years, in fact, which kind of surprised me, given what a hot topic SEO...
Content Marketing: Yes, It Really Is a Game-Changer!
I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists....
Social Media Marketing: Putting Your Plan Into Action
Often, the biggest challenge for any company implementing a social media marketing campaign is deciding where to start. There are so many avenues now for social media marketing that it can make your head spin just thinking about it. Of course, there’s Facebook,...
Should Social Media Marketing Be Part of Your Mix?
I remember when social media first popped up on my radar screen. It was about six years ago, and I started getting these emails from people I knew asking if I wanted to connect with them on something called LinkedIn. I just deleted them, because I'd never heard of...
How Content Management Systems Help You Manage Your Marketing Content
One of the first things I did when I went full-time freelance about five years ago was get a website built. A good friend of mine who’s a website developer offered to build my site for a great price — actually for free! — so I said, “Sure, thanks!” And the site was...
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