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What’s New With Search Engine Optimization?
As I was thinking about what I wanted to write about this month, it occurred to me that I haven’t talked about search engine optimization (or SEO) in my newsletter in a long time. For almost three years, in fact, which kind of surprised me, given what a hot topic SEO...
Content Marketing: Yes, It Really Is a Game-Changer!
I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists....
Social Media Marketing: Putting Your Plan Into Action
Often, the biggest challenge for any company implementing a social media marketing campaign is deciding where to start. There are so many avenues now for social media marketing that it can make your head spin just thinking about it. Of course, there’s Facebook,...
Should Social Media Marketing Be Part of Your Mix?
I remember when social media first popped up on my radar screen. It was about six years ago, and I started getting these emails from people I knew asking if I wanted to connect with them on something called LinkedIn. I just deleted them, because I'd never heard of...
How Content Management Systems Help You Manage Your Marketing Content
One of the first things I did when I went full-time freelance about five years ago was get a website built. A good friend of mine who’s a website developer offered to build my site for a great price — actually for free! — so I said, “Sure, thanks!” And the site was...
What Types of Content Make Up Content Marketing?
We have been talking about the rise of content marketing as a 21st century marketing tool over the past couple of months. The idea behind content marketing is to use different forms of content to engage with prospects in a non-sales capacity, as well as provide...
Content Marketing: Some Tips From a Pro
As we discussed last month, content marketing has become one of the hottest topics in marketing today. “Content marketing” is fancy lingo to describe the many different ways (primarily digital) businesses are using content to engage with prospects in a non-sales...
Content Marketing: Do You Have a Strategy?
As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on …...
More E-Newsletter Best Practices
Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their...
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