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The Best Content Marketing Program I’ve Ever Seen
Last month I offered a peek behind the curtain at a successful content marketing program being run by one of my clients, Personal Capital. I got some good response to that article so I thought I’d do another client profile by describing the content marketing program...
A Peek Behind the Curtain at Personal Capital’s Successful Content Marketing Program
I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a...
My Top 6 Newsletter Publishing Tips
My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess...
Should You Launch a Podcast in 2021?
Podcasting can be a great way to position yourself as an expert in your field and your business as a leading authority in your industry. So should you launch a podcast for your business this year?
Why You Should be Repurposing Your Content
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
Three SEO Trends to Watch for in 2021
Doing search engine optimization (SEO) right is hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s potential.
5 Business Planning Tips for 2021
In my last blog of the year, I’m going to veer a little off my normal path of discussing writing and marketing topics and instead offer a few planning tips for a successful 2021. Here are 5 things to keep in mind as you get your business ready for the new year.
What is “High-Quality” SEO Content — and How Can You Create It?
The field of SEO has come a long way since the early days, but one thing that hasn’t changed is the importance of adding fresh, high-quality content to a site in order to rank high in the search engines. But what exactly is high-quality website content?
The Three Key Ingredients for Whitepaper Success
There are three key ingredients for whitepaper success: a dedicated team, the right resources and strong editorial and design skills. You also need to set realistic expectations — these need to align with what content marketing does best, which is getting the word out about your product or company and helping prospects get to know, like and trust you.
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