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Content Marketing: Got Strategy?
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given...
What’s the Difference Between Content Writing and Copywriting?
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...
How to Measure the Results of a Content Marketing Program
Over the past year or two I’ve written a whole bunch of articles about content marketing. For example, there was my three-part series on how to create a content marketing program from scratch, 5 tips for creating high-quality content and 3 content marketing trends you...
8 Ways to Improve Your Email Copywriting
Last month I shared some copywriting tips from freelance copywriter and SEO marketer Jacob McMillan. They must have been pretty good because the open rate for last month’s newsletter was the highest open rate for any issue I’ve ever sent out — and I’ve been sending...
Seven Top Tips to Improve Your Copywriting
I’ve been at this copywriting thing for awhile now, coming up on 35 years. During this time, I’ve read countless books and articles and attended more seminars and workshops about how to improve your copywriting than I can count. But I don’t think I have come across a...
Is There Still a Place for Print Newsletters in Your Marketing Quiver?
This year marks 35 years since I walked across the stage at the University of Florida in Gainesville to receive my college diploma. Ironically, this is also the year that my daughter Natalie will walk across the stage to receive her college diploma from Georgia...
10 Tips for Writing Better B2B Marketing Copy
In the world of marketing, all customers and prospects can be divided into one of two broad categories: retail and business. Similarly, all marketing efforts fall into one of two categories: business-to-consumer — or what marketers cleverly call B2C marketing — and...
How to Create a Content Marketing Program from Scratch: Part 3
The past few months I’ve been talking about how to create a new content marketing program from scratch. The last article described how to build a content marketing team and create a workflow map to ensure that your content is published and distributed on a regular...
Creating a Content Marketing Program from Scratch: Part 2
Last month, I started a new blog series that describes step by step how to create a new content marketing program from scratch. The first article focused on the importance of committing to your program, defining the audience for your content, creating a strategy and...
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