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Why You Should be Repurposing Your Content
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
Three SEO Trends to Watch for in 2021
Doing search engine optimization (SEO) right is hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s potential.
5 Business Planning Tips for 2021
In my last blog of the year, I’m going to veer a little off my normal path of discussing writing and marketing topics and instead offer a few planning tips for a successful 2021. Here are 5 things to keep in mind as you get your business ready for the new year.
What is “High-Quality” SEO Content — and How Can You Create It?
The field of SEO has come a long way since the early days, but one thing that hasn’t changed is the importance of adding fresh, high-quality content to a site in order to rank high in the search engines. But what exactly is high-quality website content?
The Three Key Ingredients for Whitepaper Success
There are three key ingredients for whitepaper success: a dedicated team, the right resources and strong editorial and design skills. You also need to set realistic expectations — these need to align with what content marketing does best, which is getting the word out about your product or company and helping prospects get to know, like and trust you.
Content Marketing: Got Strategy?
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given...
What’s the Difference Between Content Writing and Copywriting?
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...
How to Measure the Results of a Content Marketing Program
Over the past year or two I’ve written a whole bunch of articles about content marketing. For example, there was my three-part series on how to create a content marketing program from scratch, 5 tips for creating high-quality content and 3 content marketing trends you...
8 Ways to Improve Your Email Copywriting
Last month I shared some copywriting tips from freelance copywriter and SEO marketer Jacob McMillan. They must have been pretty good because the open rate for last month’s newsletter was the highest open rate for any issue I’ve ever sent out — and I’ve been sending...
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