blog
What’s the Current State of Internet Marketing?
No marketing program today would be complete without an online component to it. But what exactly is online or Internet marketing? Google “Internet marketing” and you’ll get “about 7,920,000,000” results. That’s nearly 8 billion search results if you don’t feel like...
7 Tips for Writing Great Website Copy
When I launched my freelance writing business 10 years ago, one of the first things I needed to do was build a website. Even though there were do-it-yourself kits you could use to build your own website, I’m not much of a “tech” guy so I knew I’d be better off hiring...
6 Tips for Writing Great E-newsletter Articles
Email has been in widespread use for about 30 years now. During this time, it has become both a blessing and a curse. On the positive side, email has made it easy to communicate in writing with anyone, anywhere and at any time. But on the negative side, most people...
5 Steps for Launching an E-newsletter Marketing Campaign
It’s been almost 10 years since I took the plunge into self-employment by becoming a full-time freelance writer. From a marketing perspective, the first thing on my to-do list as a self-employed professional was to build a website. Even in 2009, you had to have a...
Does an E-newsletter Still Belong in Your Digital Marketing Arsenal?
Way back in 1982 when I decided to major in advertising, I thought I’d be an advertising copywriter and work for a big-time agency on high-profile campaigns for major brands. Basically, I envisioned myself as Don Draper before the iconic Mad Mencharter was dreamed up....
4 Common SEO Myths and Misunderstandings
When the Internet first went mainstream in the mid-to-late 1990s, I was working as a copywriter and editor for a custom publishing firm in Atlanta. I clearly remember the excitement of watching a brand new communication medium arise and learning all the nuances...
Content Creation: How to Create Better Content
One of my all-time favorite commercials is the Snickers spot that riffs on The Brady Bunch. At the end of the spot, the actor Steve Buscemi stands at the top of the staircase in the Brady home and spouts the famous Jan Brady line, “Marcia, Marcia, Marcia!” I’m...
6 Great SEO Stats and What They Mean to Your Business
About a year ago I wrote a blog I titled “The State of SEO Copywriting in 2017.” I made the point that search engine optimization (or SEO) changes so fast that successful marketers can’t afford to sit still when it comes to staying abreast of the latest SEO trends and...
5 Tips for Writing Better Blog Posts
In a phone call yesterday, a prospect explained to me why her organization was looking for a new blog writer. It seems they had been working with a writer who just couldn’t nail the blog writing format. “He’s a really good writer and he does a great job on...
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