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How to Create Better SEO Content
In last month’s blog, I shared some thoughts from SEO and PPC freelancer Jenny Munn about the state of SEO copywriting in 2017. Jenny is one of the sharpest SEO experts I know — if you missed the blog, click here to read it now. Based on the feedback I got, SEO...
The State of SEO Copywriting in 2017
Among all the different types of marketing out there today, I think that search engine optimization (or SEO) marketing and copywriting are the most misunderstood. Ironically, they’re also the type of marketing that many people think they know a lot about. The field of...
Content Repurposing: Don’t Let Your Content Go to Waste!
I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always coming up...
5 Tips for Improving Your E-Newsletter
One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool....
10 Tips to Improve Your Copywriting Skills
As a professional copywriter, writing comes pretty easy for me. But that doesn’t mean I’m not constantly striving to improve my copywriting skills. So I really enjoyed an article my friend and colleague Gordon Graham, aka That Whitepaper Guy, wrote recently that...
Content Marketing: Resolve to “Just Do It” In 2017
If you're the type to make New Year’s Resolutions, here’s one that, as a marketer, you’d do well to put at the top of your list: Create and share content. Because in my opinion, content marketing is the most tool available to marketers for generating quality leads in...
How SEO and Content Marketing Go Hand in Hand
I remember when the Internet first started to become mainstream in the late 1990s or so. I had recently started working as a writer/editor for a custom publishing company in Atlanta and was using the Internet more and more for the kind of research I used to have to do...
Use Psychology to Write Better Marketing Emails
The last few months I’ve been talking about ways to improve email marketing results. I believe that great marketing emails start with great writing — which I guess is what you’d expect me to say, since I’m a writer. However, I realize there’s a lot more that goes into...
How to Write Great Marketing Emails
In last month’s article, I shared a few tips for writing better emails and got some nice responses with more tips and also some a few email pet peeves. For example, one reader said she hates it when people don’t change the subject line in old email chains to reflect a...
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