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Writing Great Emails: Top 10 Tips
Do you remember when email first hit the scene? My first exposure to email was around 1988 when the publishing company I was working for installed internal email on our IBM 286 PCs. (Google this old PC and look at the pictures for a real stroll down memory lane!) I...
Sales vs. Marketing: How They’re Different — and Why It Matters
I was talking with a good friend earlier this week who just started a new sales job. His boss gave him a marketing budget for the year and told him to create a marketing plan, so my friend wanted to pick my brain about where content marketing might fit into the plan....
Content Writing vs. Copywriting: What’s the Difference?
In just the past month, I’ve seen two different blogs tackling the topic of content writing vs. copywriting. Since I’ve been a professional writer for going on 31 years now, these blogs definitely piqued my interest. In fact, this distinction isn’t something I’d ever...
Social Media Marketing: Living Up to the Hype
I have to admit that when it comes to social media marketing, I might have underestimated the power of this relatively new medium. Based on what I’m seeing, social media marketing very well might actually live up to all the hype that digital marketers have been giving...
The Marketing Power of Strategic Content Reuse
As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I...
Do-It-Yourself Blogging: 8 Tips for Writing Your Own Blogs
We’ve been talking about blogging over the past couple of months and how it has become one of the most important marketing tools in the digital realm. It seems that almost every organization knows they should be blogging — but there’s often a big difference between...
How Often Should You Publish Your Blogs?
In last month’s blog, I talked about how blogging is one of the most effective marketing tools in the digital realm. I probably get more inquiries from prospects about blogs than I do any other type of marketing writing. There are many potential marketing benefits to...
Should You Be Blogging? Yes — and Here’s Why
I can distinctly remember the first time I heard about using blogging as a marketing tactic. At that time, I knew what a blog was, but I hadn’t thought of blogging from a marketing perspective. It was 2007 and someone at the publishing company where I worked came up...
How to Implement a Video Marketing Strategy
As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR spin to...
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