blog
The Marketing Power of Strategic Content Reuse
As a freelance writer, I produce lots of different kinds of content for my clients in the financial services and business-to-business sectors. Every week I write blogs, articles, newsletters, white papers, case studies — you name it and I’ve probably written it. I...
Do-It-Yourself Blogging: 8 Tips for Writing Your Own Blogs
We’ve been talking about blogging over the past couple of months and how it has become one of the most important marketing tools in the digital realm. It seems that almost every organization knows they should be blogging — but there’s often a big difference between...
How Often Should You Publish Your Blogs?
In last month’s blog, I talked about how blogging is one of the most effective marketing tools in the digital realm. I probably get more inquiries from prospects about blogs than I do any other type of marketing writing. There are many potential marketing benefits to...
Should You Be Blogging? Yes — and Here’s Why
I can distinctly remember the first time I heard about using blogging as a marketing tactic. At that time, I knew what a blog was, but I hadn’t thought of blogging from a marketing perspective. It was 2007 and someone at the publishing company where I worked came up...
How to Implement a Video Marketing Strategy
As I noted in my last article, 2015 has apparently been dubbed “the year of video marketing.” Go ahead, Google it yourself — you’ll get about 356 million results. Being the skeptic I am, I decided to dig a little deeper in order to look beyond the hype and PR spin to...
What’s Really Going on With Video Marketing?
Have you noticed how much video there is on the Internet these days? Many of the most popular websites today are populated with tons of different video options for visitors to view. I’m a sports junkie so ESPN.com is one of my most frequently visited websites. Every...
3 Rules for Successful E-newsletter Publishing
Thirty years ago, I graduated from college as an excited 22 year-old, ready to make my mark on the world. While reminiscing about those days recently, I Googled “1985 trivia” to see what was hot in pop culture 30 years ago: #1 TV show: The Cosby Show #1 movie: Back to...
Newsletters: A Non-Sexy — and Effective — Marketing Tool
When you hear the word “newsletter,” what’s the first image that comes to your mind? If I had to guess, I’d say it’s probably not something that’s very exciting or dynamic. Across the wide spectrum of different marketing tools available today, newsletters fall to the...
Content Marketing: How It Helps Drive SEO Results
As I wrote about a couple of months ago, content marketing has become the hot new buzzword in marketing these days. Google it and you’ll get 361,000,000 results, with the Content Marketing Institute’s website ranking at the top. But what specifically can content...
SIGN UP FOR MY MONTHLY E-NEWSLETTER
Each month, I send quick hits on writing, marketing and communications. Add your name and email address below to sign up.
"*" indicates required fields