Content Writing vs. Copywriting: What’s the Difference?
The difference between content writing and copywriting is subtle, but understanding it is critical to successful content marketing.
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January 19, 2023
Six Ways Content Marketing Can Help You Close More Sales
In my last blog I explained how content marketing is really just a fancy new term for a concept that has been around for a long time — more than 100 years, depending on how you define it. So what is the definition of content marketing? Here’s a short, simple…
December 12, 2022
Content Marketing: A New Term for an Old Concept
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune as…
November 7, 2022
What Types of Content Should You Create?
It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just started…
January 6, 2022
The Best Content Marketing Program I’ve Ever Seen
Last month I offered a peek behind the curtain at a successful content marketing program being run by one of my clients, Personal Capital. I got some good response to that article so I thought I’d do another client profile by describing the content marketing program being run by another…
September 3, 2021
A Peek Behind the Curtain at Personal Capital’s Successful Content Marketing Program
I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a little bit…
July 23, 2021