What Types of Content Should You Create?

It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just started…

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The Best Content Marketing Program I’ve Ever Seen

Last month I offered a peek behind the curtain at a successful content marketing program being run by one of my clients, Personal Capital. I got some good response to that article so I thought I’d do another client profile by describing the content marketing program being run by another…

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A Peek Behind the Curtain at Personal Capital’s Successful Content Marketing Program

I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a little bit…

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