by Don | Jan 19, 2023 | Content Marketing
If you’d asked me what I do for a living five or 10 years ago, I’d have said I’m a freelance copywriter. But if you ask me now, I’ll say I’m a content creator. The difference is subtle but understanding it is critical to successful content marketing. The goal of...
by Don | Jul 8, 2020 | Content Marketing
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...