My Top 6 Newsletter Publishing Tips

My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess you could say that…

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5 Tips for Improving Your E-Newsletter

One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool. Since I launched my e-newsletter The…

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More E-Newsletter Best Practices

Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their e-newsletters, I almost always stop what I'm doing and read them. To me, that's the mark of a…

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E-Newsletter Best Practices – From the Best in the Business

Two years ago, I did the smartest thing I've done since becoming a full-time freelance writer nearly five years ago: I launched an e-newsletter. Given that I'm a professional writer and have written hundreds of newsletters over the past 25+ years, I'm ashamed to admit that it took me that long…

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