by Don | Feb 14, 2019 | Writing Tips
When I launched my freelance writing business 10 years ago, one of the first things I needed to do was build a website. Even though there were do-it-yourself kits you could use to build your own website, I’m not much of a “tech” guy so I knew I’d be better off hiring...
by Don | Jan 10, 2019 | E-newsletters
Email has been in widespread use for about 30 years now. During this time, it has become both a blessing and a curse. On the positive side, email has made it easy to communicate in writing with anyone, anywhere and at any time. But on the negative side, most people...
by Don | Nov 8, 2018 | E-newsletters
It’s been almost 10 years since I took the plunge into self-employment by becoming a full-time freelance writer. From a marketing perspective, the first thing on my to-do list as a self-employed professional was to build a website. Even in 2009, you had to have a...
by Don | Oct 4, 2018 | E-newsletters
Way back in 1982 when I decided to major in advertising, I thought I’d be an advertising copywriter and work for a big-time agency on high-profile campaigns for major brands. Basically, I envisioned myself as Don Draper before the iconic Mad Mencharter was dreamed up....
by Don | Sep 6, 2018 | Search Engine Optimization (SEO)
When the Internet first went mainstream in the mid-to-late 1990s, I was working as a copywriter and editor for a custom publishing firm in Atlanta. I clearly remember the excitement of watching a brand new communication medium arise and learning all the nuances...
