by Don | Oct 26, 2017 | Search Engine Optimization (SEO)
Ranking high in the search engines is the most important marketing task for many companies, especially those that rely on Internet searches and online traffic to generate leads, customers and new business. Google “boost my website SEO” or something similar and you’ll...
by Don | Sep 14, 2017 | Search Engine Optimization (SEO)
In last month’s blog, I shared some thoughts from SEO and PPC freelancer Jenny Munn about the state of SEO copywriting in 2017. Jenny is one of the sharpest SEO experts I know — if you missed the blog, click here to read it now. Based on the feedback I got, SEO...
by Don | Aug 16, 2017 | Search Engine Optimization (SEO)
Among all the different types of marketing out there today, I think that search engine optimization (or SEO) marketing and copywriting are the most misunderstood. Ironically, they’re also the type of marketing that many people think they know a lot about. The field of...
by Don | Jun 27, 2017 | Content Marketing
I hate waste. I guess you could say this is one of my personality idiosyncrasies. If I don’t finish a meal at a restaurant, I’m definitely asking for a doggie bag — and not for my dog! And around my house, they call me the “leftover king” because I’m always coming up...
by Don | May 8, 2017 | E-newsletters
One of the first things on my to-do list when I went full-time self-employed about eight years ago was to launch an e-newsletter. I’d spent my career writing newsletters, both print and electronic, so I knew first-hand how effective they were as a marketing tool....
