by Don | Oct 18, 2013 | E-newsletters
Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their...
by Don | Sep 13, 2013 | E-newsletters
Two years ago, I did the smartest thing I’ve done since becoming a full-time freelance writer nearly five years ago: I launched an e-newsletter. Given that I’m a professional writer and have written hundreds of newsletters over the past 25+ years,...
by Don | Aug 9, 2013 | Content Marketing
I have written about the rise of “content marketing” as a marketing strategy in past issues of my newsletter. This month, I want to share the story of a company that is executing the most well-thought-out and effective content marketing strategy that I have seen....
by Don | Jun 28, 2013 | E-newsletters
Last month, we talked about the benefits of the traditional, old-fashioned, non-sexy newsletter as a powerful marketing tool. I’m pretty familiar with the in’s and out’s of newsletters, having worked for newsletter publishing companies throughout most of my career....
by Don | May 21, 2013 | E-newsletters
I spent most of my professional career working for newsletter publishing companies. This was hardly the glamorous career I envisioned when I graduated college with a degree in Advertising. I figured a short stop at a newsletter factory was an unfortunate but necessary...
