by Don | Dec 13, 2013 | Content Marketing
As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on …...
by Don | Oct 18, 2013 | E-newsletters
Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their...
by Don | Sep 13, 2013 | E-newsletters
Two years ago, I did the smartest thing I’ve done since becoming a full-time freelance writer nearly five years ago: I launched an e-newsletter. Given that I’m a professional writer and have written hundreds of newsletters over the past 25+ years,...
by Don | Aug 9, 2013 | Content Marketing
I have written about the rise of “content marketing” as a marketing strategy in past issues of my newsletter. This month, I want to share the story of a company that is executing the most well-thought-out and effective content marketing strategy that I have seen....
by Don | Jun 28, 2013 | E-newsletters
Last month, we talked about the benefits of the traditional, old-fashioned, non-sexy newsletter as a powerful marketing tool. I’m pretty familiar with the in’s and out’s of newsletters, having worked for newsletter publishing companies throughout most of my career....
