by Don | Mar 13, 2014 | Content Marketing
We have been talking about the rise of content marketing as a 21st century marketing tool over the past couple of months. The idea behind content marketing is to use different forms of content to engage with prospects in a non-sales capacity, as well as provide...
by Don | Jan 10, 2014 | Content Marketing
As we discussed last month, content marketing has become one of the hottest topics in marketing today. “Content marketing” is fancy lingo to describe the many different ways (primarily digital) businesses are using content to engage with prospects in a non-sales...
by Don | Dec 13, 2013 | Content Marketing
As I planned out my weekly workload and deadlines this past Monday, I blocked out this afternoon to write this month’s newsletter article on content marketing. And then this morning, my LinkedIn updates email included postings from two of my LinkedIn connections on …...
by Don | Oct 18, 2013 | E-newsletters
Last month, I shared some e-newsletter best practices from three of the best publishers I know: solo professional marketing consultant Michael Katz, freelance writing consultant Peter Bowerman and SEO expert and consultant Jenny Munn. When I receive their...
by Don | Sep 13, 2013 | E-newsletters
Two years ago, I did the smartest thing I’ve done since becoming a full-time freelance writer nearly five years ago: I launched an e-newsletter. Given that I’m a professional writer and have written hundreds of newsletters over the past 25+ years,...
