by Don | Nov 14, 2014 | Search Engine Optimization (SEO)
As I was thinking about what I wanted to write about this month, it occurred to me that I haven’t talked about search engine optimization (or SEO) in my newsletter in a long time. For almost three years, in fact, which kind of surprised me, given what a hot topic SEO...
by Don | Sep 23, 2014 | Content Marketing
I usually hesitate to throw around terms like “revolutionary” and “game-changing.” But I think it’s fair to use terms like this when discussing content marketing. In just a few short years, content marketing has catapulted to the top of many marketers’ priority lists....
by Don | Aug 8, 2014 | Social Media Marketing
Often, the biggest challenge for any company implementing a social media marketing campaign is deciding where to start. There are so many avenues now for social media marketing that it can make your head spin just thinking about it. Of course, there’s Facebook,...
by Don | Jun 26, 2014 | Social Media Marketing
I remember when social media first popped up on my radar screen. It was about six years ago, and I started getting these emails from people I knew asking if I wanted to connect with them on something called LinkedIn. I just deleted them, because I’d never heard...
by Don | Apr 25, 2014 | Content Marketing
One of the first things I did when I went full-time freelance about five years ago was get a website built. A good friend of mine who’s a website developer offered to build my site for a great price — actually for free! — so I said, “Sure, thanks!” And the site was...
