by Don | Aug 9, 2013 | Content Marketing
I have written about the rise of “content marketing” as a marketing strategy in past issues of my newsletter. This month, I want to share the story of a company that is executing the most well-thought-out and effective content marketing strategy that I have seen....
by Don | Jun 28, 2013 | E-newsletters
Last month, we talked about the benefits of the traditional, old-fashioned, non-sexy newsletter as a powerful marketing tool. I’m pretty familiar with the in’s and out’s of newsletters, having worked for newsletter publishing companies throughout most of my career....
by Don | May 21, 2013 | E-newsletters
I spent most of my professional career working for newsletter publishing companies. This was hardly the glamorous career I envisioned when I graduated college with a degree in Advertising. I figured a short stop at a newsletter factory was an unfortunate but necessary...
by Don | Apr 12, 2013 | Writing Tips
Last month, I got an interesting email from the principal of Sales Benchmark Index, a sales and marketing consultancy, who needed a writer to produce a style guide for the company’s blog. My first reaction was “Huh? A customized blog style guide? That’s a new one!”...
by Don | Feb 15, 2013 | Content Marketing
When you think about how fast things change in the world of marketing and communications these days, it really is pretty amazing. For most of us, it’s hard to remember what things were like before the Internet. I remember a meeting I attended in 1994 with the...
