by Don | Nov 16, 2023 | E-newsletters
I’m a big proponent of the saying, “If it aint broke, don’t fix it.” Just ask my wife. Of course, our definitions of whether something is broken or not aren’t always the same! There are lots of different ways to market your business, and some are more effective (or...
by Don | Aug 17, 2023 | Content Marketing, General Tips
I moved to Atlanta in 1997 to work as an editor for a publishing company that had a unique editorial model: Most of their articles were submitted by non-professional writers who were experts in a particular field. The obvious benefit was that there was no cost for the...
by Don | Jul 6, 2023 | Content Marketing
Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. The same principle applies to content marketing. This is why case studies are one of the most effective content marketing tactics and an integral tool in the...
by Don | Mar 30, 2023 | Writing Tips
I’ve been truly blessed to be able to make a career out of doing something I really enjoy and am pretty good at. During my school days, writing and grammar always came easy for me. Math and science? Not so much! I remember taking a creative writing class in 9th grade...
by Don | Feb 23, 2023 | Content Marketing
At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching...
