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Will Artificial Intelligence Replace Human Copywriting?

Will Artificial Intelligence Replace Human Copywriting?

Does anybody else remember a sci-fi movie from the 1990s called The Lawnmower Man? Based loosely on a Stephen King short story, the movie was about an intellectually disabled landscape guy who becomes the subject of a mad scientist-type experiment in which he’s given...
What Types of Content Should You Create?

What Types of Content Should You Create?

It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just...
Why E-Newsletters Are Still Effective Marketing Tools

Why E-Newsletters Are Still Effective Marketing Tools

I’ve been writing content for newsletters for (gulp!) almost 37 years now. The medium has changed drastically since I started my professional writing career in the 1980s working for a newsletter publishing firm. The biggest change, of course, is the shift from paper...