by Don | Mar 30, 2023 | Writing Tips
I’ve been truly blessed to be able to make a career out of doing something I really enjoy and am pretty good at. During my school days, writing and grammar always came easy for me. Math and science? Not so much! I remember taking a creative writing class in 9th grade...
by Don | Feb 23, 2023 | Content Marketing
At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching...
by Don | Jan 19, 2023 | Content Marketing
If you’d asked me what I do for a living five or 10 years ago, I’d have said I’m a freelance copywriter. But if you ask me now, I’ll say I’m a content creator. The difference is subtle but understanding it is critical to successful content marketing. The goal of...
by Don | Dec 12, 2022 | Content Marketing
In my last blog I explained how content marketing is really just a fancy new term for a concept that has been around for a long time — more than 100 years, depending on how you define it. So what is the definition of content marketing? Here’s a short, simple...
by Don | Nov 7, 2022 | Content Marketing
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune...
