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My Top 6 Newsletter Publishing Tips

My Top 6 Newsletter Publishing Tips

My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess...
Should You Launch a Podcast in 2021?

Should You Launch a Podcast in 2021?

Podcasting has become the “it” thing lately in the marketing world. This doesn’t really surprise me too much because not only can a podcast be an effective marketing tool when done right, but it also lets you indulge your inner disc jockey. I mean, come on, haven’t...
Why You Should be Repurposing Your Content

Why You Should be Repurposing Your Content

I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...