by Don | Jan 19, 2023 | Content Marketing
If you’d asked me what I do for a living five or 10 years ago, I’d have said I’m a freelance copywriter. But if you ask me now, I’ll say I’m a content creator. The difference is subtle but understanding it is critical to successful content marketing. The goal of...
by Don | Dec 12, 2022 | Content Marketing
In my last blog I explained how content marketing is really just a fancy new term for a concept that has been around for a long time — more than 100 years, depending on how you define it. So what is the definition of content marketing? Here’s a short, simple...
by Don | Nov 7, 2022 | Content Marketing
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune...
by Don | Aug 29, 2022 | Social Media Marketing
In last month’s blog I admitted that I’m not a big social media guy. But that doesn’t mean I don’t understand the marketing power of social media. About eight out of 10 people in this country are active on at least one social media platform, so ignoring it would be a...
by Don | Jul 15, 2022 | Social Media Marketing
At the risk of sounding like a “get off my lawn!” old guy, I’m not very big into social media. Yea, I’m on Facebook, but that’s about it — and I’m really trying to wean myself off it. In fact, I think social media has been far more damaging than beneficial for our...
