by Don | Feb 23, 2023 | Content Marketing
At the risk of dating myself, I remember when digital publishing first came on the scene in the early 1990s. Before this, layout, typesetting and pagination were done manually by cutting with Exacto knives and pasting with glue. I can still remember watching...
by Don | Jan 19, 2023 | Content Marketing
If you’d asked me what I do for a living five or 10 years ago, I’d have said I’m a freelance copywriter. But if you ask me now, I’ll say I’m a content creator. The difference is subtle but understanding it is critical to successful content marketing. The goal of...
by Don | Dec 12, 2022 | Content Marketing
In my last blog I explained how content marketing is really just a fancy new term for a concept that has been around for a long time — more than 100 years, depending on how you define it. So what is the definition of content marketing? Here’s a short, simple...
by Don | Nov 7, 2022 | Content Marketing
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune...
by Don | Aug 29, 2022 | Social Media Marketing
In last month’s blog I admitted that I’m not a big social media guy. But that doesn’t mean I don’t understand the marketing power of social media. About eight out of 10 people in this country are active on at least one social media platform, so ignoring it would be a...
