by Don | Mar 3, 2022 | Content Marketing, E-newsletters
Have you ever heard the saying, “the cobbler’s kids have no shoes”? It refers to how sometimes people who are experts at something in their professional life neglect this very thing in their personal life. You know … like a cobbler’s children walking around barefoot...
by Don | Feb 3, 2022 | E-newsletters, General Tips
When I graduated college in 1985 with a degree in Advertising, I had big plans to get a job with an advertising agency and become the next Don Draper. Alas, it turned out the agencies weren’t beating down the doors to hire fresh-out-of-college grads who were very wet...
by Don | Jan 6, 2022 | Content Marketing
It’s fun to look back sometimes at how certain things that happened in your life led you to where you are now. For example, when I decided to give full-time freelance writing a shot 13 years ago, things were very different than they are today. Some marketers had just...
by Don | Dec 2, 2021 | E-newsletters
I’ve been writing content for newsletters for (gulp!) almost 37 years now. The medium has changed drastically since I started my professional writing career in the 1980s working for a newsletter publishing firm. The biggest change, of course, is the shift from paper...
by Don | Sep 3, 2021 | Content Marketing
Last month I offered a peek behind the curtain at a successful content marketing program being run by one of my clients, Personal Capital. I got some good response to that article so I thought I’d do another client profile by describing the content marketing program...
