by Don | Jul 23, 2021 | Content Marketing
I spend most of my time as a freelance financial writer creating articles and blogs that are part of my clients’ content marketing programs. As freelancer, I’m not always privy to the details of these programs, but one of my clients let me peek behind the curtains a...
by Don | Jun 3, 2021 | E-newsletters
My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess...
by Don | Mar 30, 2021 | General Tips
Podcasting has become the “it” thing lately in the marketing world. This doesn’t really surprise me too much because not only can a podcast be an effective marketing tool when done right, but it also lets you indulge your inner disc jockey. I mean, come on, haven’t...
by Don | Feb 25, 2021 | Content Marketing
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
by Don | Jan 27, 2021 | Search Engine Optimization (SEO), Uncategorized
Doing search engine optimization (SEO) right is hard. I mean, really hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s...
