by Don | Feb 25, 2021 | Content Marketing
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
by Don | Jan 27, 2021 | Search Engine Optimization (SEO), Uncategorized
Doing search engine optimization (SEO) right is hard. I mean, really hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s...
by Don | Dec 16, 2020 | General Tips
It’s probably safe to say that most people will be glad to say “Goodbye … and good riddance!” to the year 2020. From the coronavirus pandemic that has killed thousands and disrupted everyday life for us all to widespread civil unrest and a tumultuous election, this...
by Don | Nov 12, 2020 | Search Engine Optimization (SEO)
When search engine optimization (SEO) first started to emerge two decades ago, marketers rushed to figure out the best ways to ensure that their websites ranked high in search results for keywords that were likely to be used by their customers and prospects. Very...
by Don | Sep 21, 2020 | Content Marketing
Whitepapers are a key component of most content marketing programs. And nobody knows more about whitepapers than That Whitepaper Guy, Gordon Graham. He literally wrote the book on whitepapers — he’s the author of Whitepapers for Dummies. Gordon recently performed an...
