by Don | Dec 16, 2020 | General Tips
It’s probably safe to say that most people will be glad to say “Goodbye … and good riddance!” to the year 2020. From the coronavirus pandemic that has killed thousands and disrupted everyday life for us all to widespread civil unrest and a tumultuous election, this...
by Don | Nov 12, 2020 | Search Engine Optimization (SEO)
When search engine optimization (SEO) first started to emerge two decades ago, marketers rushed to figure out the best ways to ensure that their websites ranked high in search results for keywords that were likely to be used by their customers and prospects. Very...
by Don | Sep 21, 2020 | Content Marketing
Whitepapers are a key component of most content marketing programs. And nobody knows more about whitepapers than That Whitepaper Guy, Gordon Graham. He literally wrote the book on whitepapers — he’s the author of Whitepapers for Dummies. Gordon recently performed an...
by Don | Aug 6, 2020 | Content Marketing
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given...
by Don | Jul 8, 2020 | Content Marketing
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...
