by Don | Jun 3, 2021 | E-newsletters
My very first professional job after I graduated college in 1985 was with a newsletter publishing company. Of course, this was back when newsletters were printed on paper and sent out to readers via snail mail. I’ve been working on newsletters ever since then. I guess...
by Don | Mar 30, 2021 | General Tips
Podcasting has become the “it” thing lately in the marketing world. This doesn’t really surprise me too much because not only can a podcast be an effective marketing tool when done right, but it also lets you indulge your inner disc jockey. I mean, come on, haven’t...
by Don | Feb 25, 2021 | Content Marketing
I can’t stand to see anything go to waste. I guess it’s part of my frugal (or some might say cheap) nature, but waste drives me crazy. So I’ll roll up that toothpaste tube and keep squeezing it until I get the last drop of toothpaste out. The same goes for turning the...
by Don | Jan 27, 2021 | Search Engine Optimization (SEO), Uncategorized
Doing search engine optimization (SEO) right is hard. I mean, really hard. It’s probably the most competitive area of marketing there is today. A lot of companies say they’re doing SEO, but from what I can see, most of them are only scratching the surface of SEO’s...
by Don | Dec 16, 2020 | General Tips
It’s probably safe to say that most people will be glad to say “Goodbye … and good riddance!” to the year 2020. From the coronavirus pandemic that has killed thousands and disrupted everyday life for us all to widespread civil unrest and a tumultuous election, this...
