by Don | Nov 12, 2020 | Search Engine Optimization (SEO)
When search engine optimization (SEO) first started to emerge two decades ago, marketers rushed to figure out the best ways to ensure that their websites ranked high in search results for keywords that were likely to be used by their customers and prospects. Very...
by Don | Sep 21, 2020 | Content Marketing
Whitepapers are a key component of most content marketing programs. And nobody knows more about whitepapers than That Whitepaper Guy, Gordon Graham. He literally wrote the book on whitepapers — he’s the author of Whitepapers for Dummies. Gordon recently performed an...
by Don | Aug 6, 2020 | Content Marketing
In the past decade or so, content marketing has gone from the fringes to the mainstream of the marketing world. Or to use a baseball analogy — since America’s Pastime finally got started last month — it has been promoted from the minor to the major leagues. Given...
by Don | Jul 8, 2020 | Content Marketing
The world was a very different place when I graduated college in 1985 with a bachelor’s degree in Advertising. The internet was still more than a decade away from widespread usage and personal computers weren’t very common yet. I can distinctly remember using a...
by Don | Jun 3, 2020 | Content Marketing
Over the past year or two I’ve written a whole bunch of articles about content marketing. For example, there was my three-part series on how to create a content marketing program from scratch, 5 tips for creating high-quality content and 3 content marketing trends you...
