by Don | Apr 30, 2020 | Writing Tips
Last month I shared some copywriting tips from freelance copywriter and SEO marketer Jacob McMillan. They must have been pretty good because the open rate for last month’s newsletter was the highest open rate for any issue I’ve ever sent out — and I’ve been sending...
by Don | Apr 3, 2020 | Writing Tips
I’ve been at this copywriting thing for awhile now, coming up on 35 years. During this time, I’ve read countless books and articles and attended more seminars and workshops about how to improve your copywriting than I can count. But I don’t think I have come across a...
by Don | Feb 27, 2020 | E-newsletters
This year marks 35 years since I walked across the stage at the University of Florida in Gainesville to receive my college diploma. Ironically, this is also the year that my daughter Natalie will walk across the stage to receive her college diploma from Georgia...
by Don | Jan 24, 2020 | Writing Tips
In the world of marketing, all customers and prospects can be divided into one of two broad categories: retail and business. Similarly, all marketing efforts fall into one of two categories: business-to-consumer — or what marketers cleverly call B2C marketing — and...
by Don | Dec 19, 2019 | Content Marketing
The past few months I’ve been talking about how to create a new content marketing program from scratch. The last article described how to build a content marketing team and create a workflow map to ensure that your content is published and distributed on a regular...
