by Don | Aug 29, 2024 | Content Marketing
Now that we’re on the back end of 2024, I thought this would be a good time to take a look at some of the current trends that are driving the content marketing industry. Here are 7 content marketing trends that I’m keeping a close eye on — and you should be, too. 1....
by Don | May 30, 2024 | Content Marketing
Unless you’ve been in a cave for the past year or two, you’ve heard about artificial intelligence, or AI. Sometimes it seems like AI is all anybody is talking about, whether it’s how computers are going to take over the world a la HAL 9000 in classic 1968 sci-fi film...
by Don | Feb 25, 2024 | Content Marketing
I’ve never been a pure salesman, but I am aware of one of the most basic sales concepts: the idea of the sales funnel. According to this concept, prospects begin their purchasing journey at the top of the funnel, which is the widest part, when they become aware of...
by Don | Jan 9, 2024 | Content Marketing
I’ll admit that I’m not much of a New Year’s Resolution guy. I used to make a few early in the year but I never took it very seriously and by the end of January I’d forgotten all about them. Despite my stubbornness, I realize that New Year’s Resolutions can be very...
by Don | Aug 17, 2023 | Content Marketing, General Tips
I moved to Atlanta in 1997 to work as an editor for a publishing company that had a unique editorial model: Most of their articles were submitted by non-professional writers who were experts in a particular field. The obvious benefit was that there was no cost for the...
by Don | Jul 6, 2023 | Content Marketing
Good public speakers have long known that the best way to draw the audience in is to tell compelling stories. The same principle applies to content marketing. This is why case studies are one of the most effective content marketing tactics and an integral tool in the...
